Corporate Culture

Swedes take punctuality for business meetings very seriously and expect you to do likewise. Call with an explanation if you are delayed.

Use last names and appropriate titles until specifically invited by your Swedish host or colleague to use first names.

English is commonly used in business. An interpreter is rarely necessary. Business cards in English are acceptable.

During business meetings, Swedes usually get right down to business after very brief cordialities.

Agendas are clearly set for meetings with a stated purpose.

Swedes are factual, practical, precise, reserved and get to the point quickly. When communicating with Swedes, be clear and concise in detailing what you expect from them. They will be equally clear with you.

Presentations are important. They should be clear, to the point and detailed.

Reports, briefings and presentations should be backed up by facts, figures, tables and charts.

Swedes are generally tough negotiators. They are methodical and detailed, slow to change their positions and will push hard for concessions.

In the relatively small private sector, it is important to know who is who and how everyone fits in the corporate structure. Important decisions are often made by middle and lower level managers.

While decision making may be a slow process, implementing decisions is often rapid.

Do not call a Swedish businessperson at home unless it is important and you have a well-established relationship with this person.